AI Search Visibility Blog | Insights and Data | OtterlyAI - OtterlyAI - Your Partner for AI Search Monitoring, AEO & GEO
We use cookies to improve your experience. By using our site, you agree to our terms and conditions. Got it!
AI Search Experiences
AI Search Now Drives More of Our Revenue Than Google. Here’s Proof.
TL;DR – Key Takeaways The takeaway: AI search isn’t just a traffic story anymore. It’s a revenue story. That’s why we’re doubling down on both GEO and SEO. This is the second post in a series on how we measure AI search at OtterlyAI. In our first analysis, we compared self-reported attribution against last-touch attribution […]
[Read More](/content/blog/ai-search-revenue-attribution/ ""/index.html)
AI Search Studies
GEO Experiments
ChatGPT Ads Study: 76.4% of Commercial Answers Carry an Ad, and the Leaders Buy None
Paid ads now sit inside ChatGPT’s commercial answers, and the paid layer does not look the same in any two categories. OtterlyAI measured OpenAI’s paid Ads and product Shopping Card appearances across different industries in the United States, then mapped who is buying the slots, how often, and where the advertised brands diverge from the […]
[Read More](/content/blog/chatgpt-ads-study/ ""/index.html)
AI Search Experiences
“Brand Mentions Are the New Standard”: How Zurich Insurance Germany Adapts to AI Search
How does one of the world’s largest insurance brands adapt to AI Search? We sat down with Daniel Reeh, Head of Digital Marketing at Zurich Insurance (Germany), who leads website, performance marketing, social media, content – and now AI search – in one team. He also teaches generative engine optimization (GEO) at TH Köln. His […]
[Read More](/content/blog/zurich-insurance-ai-search-daniel-reeh/ ""/index.html)
AI Search Experiences
80 People, One AI Mandate: What a Chief AI Officer Actually Does All Day
“The moment you should use AI is the moment your first thought is ugh“ People of AI Search – Florian Fischer, Chief AI Officer at Slopelift Welcome to People of AI Search, our new video series where we sit down with the people actually rebuilding search, marketing and agency work around AI – not the […]
[Read More](/content/blog/people-of-ai-search-florian-fischer-slopelift/ ""/index.html)
AI Search Experiences
How Slopelift turned GEO from a buzzword into a client-facing service with OtterlyAI
The hard part of AI search isn’t measuring it. It’s making the number mean something. At a glance Ask most agencies about AI search and you’ll get a story about tools – which platform tracks visibility in ChatGPT, who scrapes citations, whose dashboard is prettiest. Marietta, Head of SEO and Chief Knowledge Officer at Slopelift, […]
[Read More](/content/blog/how-slopelift-turned-geo-from-a-buzzword-into-a-client-facing-service/ ""/index.html)
GEO Experiments
Ghost Citations: Why Deleting a Page Doesn’t Remove It From AI Search
Here is a question most brands never test: when you delete a page, does it truly disappear from AI Search? We ran the experiment. One brand deliberately removed 15 comparison pages on known dates, and we tracked their citations across seven AI Search Engines every day, before and after each takedown. The pages kept getting […]
[Read More](/content/blog/geo-experiment-ghost-citations/ ""/index.html)
AI Search Experiences
Claude Drives 10.6% of Our Signups. Google Analytics Says 0.1%
AI Search drives signups that Google Analytics never sees. At OtterlyAI, ChatGPT and Claude together account for more than 21% of our self-reported signups, yet GA4 last-touch attribution credits Claude with just 0.1%. This article shares the exact numbers, the method behind them, and why last-touch analytics undercounts AI search as a channel. I’m writing […]
[Read More](/content/blog/measure-ai-search-conversions/ ""/index.html)
AI Search Experiences
GEO and User-Generated Content: How UGC Wins AI Search Visibility
Generative engine optimization (GEO) is the practice of structuring content so it gets surfaced and cited inside AI-generated answers from engines like ChatGPT, Gemini, and Claude. User-generated content (UGC) — ratings, reviews, questions and answers, photos, and videos created by real customers — has quickly become one of the most powerful inputs for GEO, because […]
[Read More](/content/blog/geo-user-generated-content-ai-search/ ""/index.html)
News
The Query Fan-Out Problem: Why Your Content Might Be Invisible to AI Search (Even If You Rank #1 on Google)
The Hidden Mechanism That Determines AI Search Citations When someone searches “best project management tools for remote teams” in ChatGPT, they type one question. But behind the scenes, the AI engine doesn’t search for that exact phrase. Instead, it fires off 8–12 simultaneous sub-queries: This process is called query fan-out (or query decomposition). And almost […]
[Read More](/content/blog/query-fan-out-tool/ ""/index.html)
AI Search Experiences
How Chatarmin Turned AI Search Into a Demo Channel: A GEO Playbook from Richard Wagentristl
Generative Engine Optimization (GEO) is the practice of making your brand show up – and get cited – inside AI answers from tools like ChatGPT, Gemini, Perplexity and Claude. For most B2B companies it still sounds theoretical. For Chatarmin, the WhatsApp marketing and customer experience platform, it has already become a measurable acquisition channel. In […]
[Read More](/content/blog/chatarmin-geo-ai-search-playbook/ ""/index.html)
AI Search Studies
GEO Experiments
Claude Citation Study Reveals What Actually Gets Cited
Claude has become one of the most widely used AI assistants for research, comparison, and decision-making queries, and like every AI Search engine it answers by pulling from, and citing, sources across the open web. For brands, that raises a practical question: when Claude composes an answer, which kinds of sources does it actually reach […]
[Read More](/content/blog/claude-ai-citation-study/ ""/index.html)
News
Press Release
PRESS RELEASE: OtterlyAI Doubles Down on the US, Becomes Headline Sponsor of BrightonSEO San Diego 2026
We’re going big in the US. OtterlyAI is the headline sponsor of BrightonSEO San Diego 2026, and we want to see you there. Key highlights Why San Diego, and why now North America already makes up 47% of OtterlyAI’s customer base. As US brands race to stay visible inside AI answers, OtterlyAI is meeting them […]
[Read More](/content/blog/otterlyai-brightonseo-san-diego-2026/ ""/index.html)
AI Search Experiences
ChatGPT Ads Are Here: ChatGPT Ads & Shopping Tracking Live Inside OtterlyAI
Today, OtterlyAI becomes one of the first platforms to track ChatGPT Ads – giving brands and marketers something no one could see until now: full visibility into the paid layer of AI search. On top, we are introducing support for ChatGPT Shopping. If your customers are asking ChatGPT for recommendations, ads are about to shape […]
[Read More](/content/blog/chatgpt-ads-tracking/ ""/index.html)
AI Search Experiences
You Can Now Track Your Brand’s Visibility on Claude
OtterlyAI now supports Claude as a dedicated AI search engine, so you can finally see how visible your brand is in one of the fastest-growing places people ask questions. If you’ve been optimizing “for AI,” there’s a good chance you’ve really only been watching ChatGPT. That made sense for a while. But it leaves a […]
[Read More](/content/blog/track-brand-visibility-on-claude/ ""/index.html)
GEO Experiments
Active Reddit Communities Get Cited x9 Times More
Reddit is the most cited source in AI Search. In this study, OtterlyAI tracked over 8,000 Reddit citations across 126 subreddits and found that community content consistently appears in AI-generated answers at a rate that outpaces most other content categories. That makes Reddit more than a social platform for GEO purposes. It is an active […]
[Read More](/content/blog/reddit-geo-ai-search-citations/ ""/index.html)
GEO Experiments
Human vs AI: Has AI gotten good enough to predict our taste? We had to know.
People have taste. We argue about it, defend it, and change our minds about it. The question for this experiment was simple: do AI Search Platforms have taste too, and does it look anything like ours? To find out, we ran a controlled aesthetic test. We built five pairs of abstract images, each isolating one […]
[Read More](/content/blog/geo-experiment-human-vs-ai-search-taste/ ""/index.html)
AI Search Experiences
How AI Has Changed SEO: Inside the Shift to GEO and AI Search
AI search has fundamentally changed SEO. Instead of typing keywords into Google and clicking blue links, people now ask ChatGPT, Perplexity, Google AI Mode, and Gemini full questions — and get one synthesized answer. The old goal of “rank #1 and earn the click” is being replaced by a new one: become the brand the […]
[Read More](/content/blog/ai-changed-seo/ ""/index.html)
AI Search Experiences
The Invisible Expert: Gender Visibility in AI Search
What an expert-discovery experiment across six AI Search Platforms reveals about whose expertise gets surfaced by default A guest post by Azahara Corrales, in collaboration with OtterlyAI. AI Search has become the first place people ask who the experts are. They type “who are the leading voices in fintech” into ChatGPT or Perplexity, and the […]
[Read More](/content/blog/gender-visibility-in-ai-search-study/ ""/index.html)
AI Search Studies
GEO Experiments
1 in 8 Social Media AI Citations Point to LinkedIn: AI Search Study by OtterlyAI
LinkedIn surpassed 1.3 billion registered members in January 2026, with roughly 310 million monthly active users. It is also one of the most cited social sources in AI Search. That makes LinkedIn more than a professional network. It is a working part of AI Search Optimization. OtterlyAI analyzed 1,310,455 LinkedIn AI citations to understand what […]
[Read More](/content/blog/linkedin-ai-search-citations-study/ ""/index.html)
AI Search Experiences
The New Authority Playbook for B2B SaaS: How Kolsquare Wins AI Search Citations
TL;DR: Key takeaways The problem: your buyers research in ChatGPT, but your analytics can’t see it A buyer types “best influencer marketing platform for European brands” into ChatGPT. The model returns a confident, paragraph-length answer with three named vendors and a few cited domains. The buyer clicks one of them. In your analytics, that click […]
[Read More](/content/blog/b2b-saas-ai-search-authority-playbook/ ""/index.html)
AI Search Studies
GEO Experiments
OtterlyAI’s Research Methodology: How We Design Correct Experiments
Setting a golden standard to run GEO experiments for the marketing community. This document explains how. A Note on How We Write About Research Disclaimer: OtterlyAI follows the structured research methodology of Kohavi et al, which is described in this document. However, our primary audience is marketing professionals, not statisticians. Our published experiment articles are written […]
[Read More](/content/blog/ai-search-research-methodology/ ""/index.html)
Press Release
Press Release: OtterlyAI Launches a Public API, a Claude Skill, and a Marketplace of 101+ Marketing Workflows for AI Search
Brand visibility data now runs wherever marketing teams work, including Claude, n8n, and other tools, with a community marketplace where users can submit their own agent workflows Vienna, Austria – June 1, 2026— Today OtterlyAI, the AI Search Optimization Platform, released three product updates that move brand visibility data out of the dashboard and into the […]
[Read More](/content/blog/press-release-otterlyai-api-claude-skill-marketplace/ ""/index.html)
AI Search Experiences
OtterlyAI Public API and Claude Skill: Automate AI Search Monitoring
TL;DR: OtterlyAI now exposes every brand report, prompt, citation, recommendation, and GEO audit through a Public API (see documentation here), and a one-file Claude Skill. Marketers can run reports, content briefs, and competitor audits in plain English. Developers can wire AI search visibility into any dashboard, automation, or system. Get an API key at app.otterly.ai/api-keys […]
[Read More](/content/blog/otterlyai-public-api-claude-skill-launch/ ""/index.html)
GEO Experiments
Does Winning An Industry Awards Increase Your AI Visibility?
What One Award Win Did to Our Brand Visibility Across 32 AI Search Prompts Industry awards are a fixture of B2B and agency marketing. Teams spend time and budget entering them, and a win earns a badge in the website footer and a line in the next update. The question we wanted to answer is […]
[Read More](/content/blog/geo-experiment-do-awards-boost-ai-visibility/ ""/index.html)
News
OtterlyAI Wins Best AI Search Software Solution at the European Search Awards 2026
We are still letting this one sink in. This week in Porto, OtterlyAI was named the winner of the Best AI Search Analytics Software Solution category at the European Search Awards 2026. In a field of eleven finalists, including some seriously strong competition, the judges chose OtterlyAI as the standout platform for AI Search monitoring […]
[Read More](/content/blog/otterlyai-wins-european-search-awards/ ""/index.html)
AI knowhow
GEO
Google quietly admitted GEO is a thing (while loudly insisting it isn’t)
Google just published an official guide on optimizing for generative AI features in Search. Read that sentence again. The same company that spent a decade telling us “just write good content” felt the need to publish 2,000 words on how to show up in AI Overviews. And then, somewhere in the middle, they helpfully clarify […]
[Read More](/content/blog/google-geo/ ""/index.html)
AI Search Studies
GEO Experiments
Are Analyst Relations Sites Important for AI Visibility? How Gartner Dominates 81.7% of Citations While Blocking 5 Major AI Crawlers
10 Analyst Firms, 1M+ URLs: One Firm Owns the Citations, and It Is Not the Research You Think Gartner. Forrester. IDC. The big three names in industry analyst research influence trillions in annual enterprise IT spending decisions. For four decades, their Magic Quadrants, Waves, and MarketScapes have shaped how enterprise buyers pick vendors. So when […]
[Read More](/content/blog/analyst-relations-ai-search-study/ ""/index.html)
AI Search Studies
GEO Experiments
The URL AI Citation Study 2026
1 Million URLs Studied: Which URL Structures Gets You Cited The Most on AI Search URLs are the first signal AI Search engines see, before any content loads. Shorter URLs are “better.” Descriptive slugs “help.” Clean canonical structure “signals authority.” These conventions carry over from traditional SEO, where URL attributes have measurable influence on rankings. […]
[Read More](/content/blog/url-ai-citations-study/ ""/index.html)
GEO Experiments
25 AI-Generated YouTube Videos, One Week, and What They Did to AI Search Visibility
A guest AI Search experiment by Hannes Kaltofen (TRYSEO), measured end-to-end in OtterlyAI According to OtterlyAI’s YouTube Citation Study 2026, YouTube and Reddit account for 78.2% of all social media citations in AI Search. The data also revealed that being the best answer seems to drive AI citations, not popularity. YouTube’s popularity metrics like views, […]
[Read More](/content/blog/geo-experiment-youtube-ai-generated-videos/ ""/index.html)
GEO Experiments
GEO Experiment: Your Image Alt Text is Built for SEO. AI Search Reads Right Past It
If you add a fact to an image filename, alt text, or caption, but don’t mention it anywhere in the visible body text, can AI search engines pick it up? We tested it across five AI search platforms using six page variations, and the answer was clear: image metadata alone is not enough. This experiment […]
[Read More](/content/blog/geo-experiment-image-metadata/ ""/index.html)
AI Search Experiences
New: OtterlyAI Recommendations – From Data to Done in AI Search
Written by Thomas Peham · Last updated April 16, 2026 This is Thomas, CEO at OtterlyAI. Today we’re launching Recommendations – and I’m not exaggerating when I say this is the biggest feature we’ve shipped since we started the company. Here’s why. The gap between insight and action OtterlyAI already shows you where your brand […]
[Read More](/content/blog/otterlyai-recommendations-data-to-done/ ""/index.html)
Black Hat GEO
GEO Experiments
We Hid Text on a Webpage to Trick AI Search – Here’s What 7 AI Platforms Actually Did
Hidden text, white text on a white background, is one of the oldest tricks in SEO. Google penalized it over a decade ago. But AI Search Engines are a different system with different retrieval pipelines. So we tested it: can you hide text on a page and have AI search platforms read it? And what […]
[Read More](/content/blog/blackhat-geo-experiment-hidden-text/ ""/index.html)
AI Search Experiences
AI Keyword Research in 2026: How to Win Citations in ChatGPT, Perplexity & Google AI Overviews
TL;DR — AI keyword research is the practice of mapping the prompts, sub-questions, and entities that AI engines (ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Copilot) use to assemble answers, so your page becomes a cited source rather than just a ranked result. Unlike traditional SEO, you measure success by citation share, prompt coverage, and […]
[Read More](/content/blog/ai-keyword-research/ ""/index.html)
GEO Experiments
GEO Experiment: Markdown vs. HTML, Which Format Do AI Crawlers Prefer?
A recurring suggestion in GEO circles is that brands should publish Markdown (.md) versions of their web pages alongside standard HTML. The reasoning sounds plausible: LLMs process plain text more efficiently than HTML, so giving them a clean Markdown file should make your content easier to consume, and therefore more likely to be cited. To […]
[Read More](/content/blog/geo-experiment-html-vs-markdown/ ""/index.html)
AI knowhow
AI Search Experiences
LLMs
SEO
Best AI Search Monitoring Tools (2026): Track Brand Visibility Across AI Search Engines
AI search monitoring is the practice of tracking how your brand, products, and content appear in AI-generated search results from platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. As AI search engines now process billions of queries daily, monitoring your visibility in these engines has become as essential as traditional SEO rank tracking. […]
[Read More](/content/blog/best-ai-search-monitoring-and-llm-monitoring-solutions/ ""/index.html)
GEO Experiments
GEO Experiment: Does Schema Markup Really Impact AI Search?
Schema markup is one of the most consistently recommended tactics in technical SEO, and for good reason. It has a 10+ year track record of helping Google surface rich results, trigger featured snippets, and improve SERP feature eligibility, benefits that remain fully intact today. As AI Search platforms have grown in prominence, a natural question […]
[Read More](/content/blog/schema-markup-real-impact-ai-search/ ""/index.html)
AI Search Experiences
How to Track Brand Sentiment in AI Search With OtterlyAI (2026)
Byline: Written by Thomas Peham · Last updated March 19, 2026 Every time someone asks ChatGPT, Perplexity, or Gemini about your category, those AI engines don’t just decide whether to mention your brand – they decide how to talk about it. Are you recommended enthusiastically, mentioned with caveats, or dismissed outright? Until now, there was […]
[Read More](/content/blog/brand-sentiment-tracking-ai-search/ ""/index.html)
AI Search Experiences
AI Search Analytics in 2026: 8 Features That Improve Brand Discoverability in ChatGPT, Perplexity & Google AI Overviews
TL;DR — AI search analytics platforms track how often, where, and why your brand appears inside AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Copilot. The eight features that actually move brand discoverability are prompt-level monitoring, citation attribution, competitor share of voice, entity tracking, sentiment framing, historical trends, content recommendations, and multi-engine […]
[Read More](/content/blog/ai-search-analytics-features/ ""/index.html)
AI Search Experiences
How Top Brands Are Winning on AI Search? Industry Experts Share Tips for 2026
The rules of discoverability have changed. AI Search engines no longer return a list of links, they return a single answer. We interviewed 33 practitioners to find out who is winning, how, and what that means for everyone else. For the past two decades, “winning search” meant ranking on page one. Build the right content, […]
[Read More](/content/blog/ai-search-top-voices/ ""/index.html)
AI Search Studies
GEO Experiments
We’re Running Live GEO Experiments And You Can Follow Along
Explore All GEO Experiments & AI Search Case Studies You can download the latest version of the experiment sheet below. It gets updated every week with new experiments as we test them, so bookmark this page or check back regularly to follow our progress. 👉 View GEO Experiment/Studies (Google Sheets) Weekly GEO Experiments: What We’re […]
[Read More](/content/blog/geo-experiments/ ""/index.html)
GEO Experiments
New Brand, Zero Authority: How We Got AI Search Mentions in 14 Days
The central debate in Generative Engine Optimization (GEO) right now is deceptively simple: does AI Search care more about who you are on your own site, or who talks about you across the web? OtterlyAI designed a controlled, real-world experiment to find out. We built a brand from scratch, zero domain authority, seven pages, and […]
[Read More](/content/blog/from-zero-to-rank7-ai-search-in-14days/ ""/index.html)
AI Search Experiences
From Human Marketing to AI Marketing
Marketing has always had one audience: humans. Every channel we ever built – print, TV, email, search, social – was a different path to the same destination. A human being, making a decision. SEO optimized for Google’s algorithm, yes. But the algorithm was just a gatekeeper. The actual audience was always the person on the […]
[Read More](/content/blog/ai-marketing/ ""/index.html)
AI Search Studies
The YouTube Citation Study 2026
OtterlyAI’s YouTube GEO Study: What Actually Gets Your Videos Cited by AI Search YouTube has over 2.7 billion monthly active users and consistently ranks among the top 10 most cited domains in AI-generated search responses. That makes it more than a social media channel. It’s become an essential part of AI Search Optimization. OtterlyAI analyzed […]
[Read More](/content/blog/youtube-ai-citation-study-2026/ ""/index.html)
GEO Experiments
We Tested AI vs Human-Written Content. The AI Page Won by 40x.
To be honest, the following words are not easy for me to write. Why? Because I’ve been telling everyone in the past few months and weeks: DON’T use AI-generated content on your website. I haven’t believed in the hype. I was pretty sure that AI-generated content doesn’t rank on Google, nor would it be cited […]
[Read More](/content/blog/ai-vs-human-content/ ""/index.html)
News
OtterlyAI Earns Top AEO Platform on G2’s Best New Software Awards 2026
OtterlyAI has ranked #10 on G2’s 2026 Best Software Awards, earning a place on the Rookies of the Year list. OtterlyAI is the only company in the Answer Engine Optimization (AEO) category to place in the overall Top 10. G2 evaluated 25,115 products across software categories. Of these, 211 met eligibility criteria and 25 were […]
[Read More](/content/blog/otterlyai-ranks-10-on-g2s-2026-best-software-awards/ ""/index.html)
AI Search Experiences
OtterlyAI + Noble: How to Turn Citation Insights Into Brand Mentions That Matter
Tracking AI visibility is only the first step. Acting on it is what moves the needle. Today, we’re announcing a partnership between OtterlyAI and Noble to help teams move from insight to execution, faster. In brief From monitoring to actionability in AI search AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews don’t rank […]
[Read More](/content/blog/otterlyai-noble-partnership-ai-search-outreach/ ""/index.html)
Content AI
How to Optimize Content for AI Search: The Complete Guide (2026)
AI search engines like ChatGPT, Google AI Overviews, and Perplexity now process billions of queries per day — and they’re choosing which brands to cite. Here’s exactly how to make sure yours is one of them. What Is AI Search Optimization? AI search optimization — also known as Generative Engine Optimization (GEO) — is the […]
[Read More](/content/blog/how-to-optimize-content-for-ai-search/ ""/index.html)
AI Search Experiences
Bing Webmaster Tools AI Performance Report: How to Analyze and Optimize Your Copilot Citations
Microsoft just launched its AI Performance report in Bing Webmaster Tools – giving website owners the first official look at how Copilot uses their content. We analyzed our own data (as well as other demo data) from day one with OtterlyAI and Bing Webmaster Tools. Here’s what we found, what it means, and how to […]
[Read More](/content/blog/bing-webmaster-tools-ai-performance-report/ ""/index.html)
GEO Experiments
Llms.txt Experiment: What Marketers Get Wrong about llms.txt
Will llms.txt actually improve your AI visibility?In this OtterlyAI research piece, we test real AI crawler data to see whether llms.txt meaningfully affects how AI systems discover and use web content. Study Methodology About This Research: OtterlyAI implemented an /llms.txt file at the root of an experiment website and monitored AI bot traffic over a […]
[Read More](/content/blog/the-llms-txt-experiment/ ""/index.html)
AI Search Experiences
8x More AI Citations in 12 Months: A Medical Device GEO Case Study
If you want AI citations fast, you need to align your content with how LLMs choose sources: clear entities, tight answers, and prompt-led coverage that matches real user phrasing. In this medical device geo case study, Neur Digital, one of our Agency Partners used OtterlyAI to research prompt phrases, fill content gaps, and refresh pages […]
[Read More](/content/blog/8x-more-ai-citations-in-12-months-a-medical-device-geo-case-study/ ""/index.html)
AI Search Experiences
News
We Rebuilt the GEO Audit From Scratch. Here’s Why.
When we launched our first GEO tools, the Domain Audit and URL Audit, they were a starting point. A way for marketing teams to get a quick read on how to improve on-page signals and content to perform in AI search. They worked. But “worked” isn’t good enough when AI search is changing this fast. […]
[Read More](/content/blog/geo-audit-crawlability-content-checker/ ""/index.html)
AI Search Studies
Real vs Estimated Prompts: I Analyzed 100s of Real ChatGPT Queries
Two questions come up every time I talk about AI search with marketing teams: “How do I find real prompts from real people?” And the skeptic’s follow-up: “Why should I even bother optimizing for estimated prompts?” Fair questions. So I ran an experiment to find out. Study Methodology About This Research: We analyzed hundreds of […]
[Read More](/content/blog/real-vs-estimated-chatgpt-prompts/ ""/index.html)
GEO Toolstack
Tools & Workflow to Automate Media Outreach for GEO
AI Search Engines are changing how brands appear online. AI Platforms like ChatGPT, Gemini, and Perplexity often synthesize answers from multiple sources instead of pointing users to a single webpage. Many of those sources are editorial articles. Comparison pages, listicles, and industry roundups summarize products and services in structured formats that generative systems can easily […]
[Read More](/content/blog/media-outreach-automation-tools-for-geo/ ""/index.html)
AI Search Experiences
The AI Citation Economy: What 1+ Million Data Points Reveal About Visibility in 2026
TL;DR: OtterlyAI just analyzed over 1 million citations across ChatGPT, Perplexity, and Google AI Overviews. Study Scope: Analysis of 1+ million AI citations across ChatGPT, Perplexity, and Google AI Overviews from January-February 2026. Key Findings: Primary Actions: Fix robots.txt blocks → Audit crawler access → Create reference-grade content 📌 Key Takeaways The findings reveal a […]
[Read More](/content/blog/the-ai-citations-report-2026/ ""/index.html)
AI Search Experiences
The 25 Best AI SEO Tools in 2026
AI search visibility platforms compared – features, pricing, pros and cons Why this list exists Search has split in two. Half your audience still types into Google. The other half asks ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Gemini, or Claude – and gets an answer that already names the brands they should consider. According […]
[Read More](/content/blog/the-25-best-ai-seo-tools/ ""/index.html)
AI Search Experiences
Why Brands Should Audit AI Crawler Access Now
Understanding and Controlling the AI Bots Crawling Your Website A Comprehensive Guide for Digital Leaders, CIOs, and Brand Managers In the past 18 months, a quiet revolution has taken place on the internet. While your team focused on traditional SEO and security threats, a new generation of automated crawlers has been systematically indexing your website’s […]
[Read More](/content/blog/why-brands-should-audit-ai-crawler-access-now/ ""/index.html)
AI Search Studies
What Pharma Brands Reveal About AI Search: Insights from komm.passion | Team Farner Citation Study
Our German agency partner komm.passion | Team Farner just published something interesting. They analyzed how the five highest-grossing pharmaceutical products appear across AI search platforms in Germany, Austria, and Switzerland. They used OtterlyAI to track citations across ChatGPT, Gemini, Google AI Overview, and Perplexity. The results confirm what we’ve been seeing in other industries, with […]
[Read More](/content/blog/what-pharma-brands-reveal-about-ai-search-insights-from-komm-passion-citation-study/ ""/index.html)
AI Search Experiences
AI Search Brand Visibility: How to Track and Replay Your Brand’s Performance
AI search brand visibility measures how often and how prominently your brand appears in AI responses from ChatGPT, Perplexity, Google AI Overviews, and similar AI Search Engines. Most marketing teams track their own AI search brand visibility and performance. But they’re blind to what matters most: Competitive Movement in their industry. Why Brand Visibility Matters […]
[Read More](/content/blog/ai-search-brand-visibility/ ""/index.html)
AI Search Experiences
How to Track & Monitor Google AI Overviews in 2026 (Rankings, Traffic, Mentions)
Google AI Overviews now appear on nearly half of all search queries – up from 31% in February 2025 to 48% in February 2026. When an AI Overview triggers, organic click-through rates drop by up to 61%. But brands that get cited inside those AI-generated summaries earn 35% more organic clicks than those that don’t. […]
[Read More](/content/blog/how-to-track-monitor-google-ai-overviews/ ""/index.html)
AI Search Experiences
How to Track AI Search Engine Citations & Sources: The Complete Guide for 2026
AI search engines now generate over 18 billion responses per day – and every one of those responses cites a handful of sources. If your brand isn’t tracking where it appears (and where it doesn’t), you’re flying blind in the fastest-growing discovery channel on the internet. AI citation tracking is the practice of monitoring when […]
[Read More](/content/blog/how-to-track-ai-search-engine-citations-sources/ ""/index.html)
AI Search Experiences
What We Know so Far About Optimizing Content for AI Search in 2026
As an AI SEO agency founder, I’ve been keeping a close eye on the ongoing debates about how to optimize content for AI search. Some experts insist on GEO-specific tactics like content chunking. Others say you just need to “create good content” and everything else will follow. But what does the data actually tell us? […]
[Read More](/content/blog/optimizing-content-for-ai-search/ ""/index.html)
AI Search Experiences
New: OtterlyAI Looker Studio Connector: AI Search Visibility Reporting in Google Looker Studio
Your AI search visibility data now flows directly into Google Looker Studio. Build the dashboards you want, automate the reports your team needs, and share AI search performance without an OtterlyAI account. All inside your Looker Studio account. The reporting problem with AI search Tracking brand visibility across ChatGPT, Perplexity, and Google AI Overviews generates […]
[Read More](/content/blog/looker-studio-connector-ai-search-visibility/ ""/index.html)
AI Search Studies
Two Different Googles: 30,000+ AI Citations Across AI Mode and AI Overviews Play By Separate Rules
Google search is no longer a single AI system with a single rulebook. A study by OtterlyAI reveals that Google is quietly running two parallel AI search experiences: AI Overviews, which are the familiar AI summaries at the top of search results, and AI Mode, the new AI-powered chat-like search interface. In this study, we […]
[Read More](/content/blog/google-ai-mode-vs-ai-overviews/ ""/index.html)
News
OtterlyAI Named High Performer for Answer Engine Optimization Tools in G2 Winter 2026 Report
G2 has recognized OtterlyAI as a High Performer in the Answer Engine Optimization category. This follows our recent selection as a Gartner Cool Vendor for AI in Marketing, our recognitions as the best Generative Engine Optimization (GEO) Tool by OMR Reviews and the Top SEO Software 2025 by Tekpon. Answer Engine Optimization tools help brands […]
[Read More](/content/blog/answer-engine-optimization-tools-g2-2026/ ""/index.html)
AI Search Experiences
Introducing Workspaces: Scale AI Search Across All Your Clients
At OtterlyAI, we are excited to introduce Workspaces, a new way to create, manage and scale AI Search Analytics and Optimization inside OtterlyAI. This is particularly helpful for agencies, and brands managing dozens or hundreds brands. Agencies don’t just manage one brand. They manage many different brands, each with its own goals, reports, content performance, […]
[Read More](/content/blog/introducing-workspaces/ ""/index.html)
News
OtterlyAI and PressRanger Partner to Improve AI Search Visibility Through PR
Press Ranger, an AI-powered PR platform, has partnered with OtterlyAI, an AI search monitoring platform, to help brands improve their visibility in AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Press Ranger becomes OtterlyAI’s preferred PR partner, while OtterlyAI provides AI search tracking for Press Ranger’s clients. Why does PR improve AI search […]
[Read More](/content/blog/pressranger-partner-to-improve-ai-search-visibility/ ""/index.html)
News
OtterlyAI Recognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing
Vienna, Austria – November 4, 2025 – OtterlyAI has been named as a Gartner Cool Vendors for AI in Marketing The Austria-based company is one of just five vendors featured in 2025 Gartner 2025 Cool Vendors in AI Marketing report. We feel the acknowledgment focuses on companies offering technologies that reshape how brands gain visibility […]
[Read More](/content/blog/cool-vendor-in-the-2025-gartner-cool-vendors-for-ai-in-marketing/ ""/index.html)
News
Prerender.io and OtterlyAI: Bridging the Gap Between AI Search Analytics and Technical Execution
We analyzed over 1 million AI citations across ChatGPT, Perplexity, and Google AI Overviews. The results revealed something critical: if your site relies heavily on JavaScript, you’re invisible to the AI engines reshaping how people discover content. The JavaScript Problem Nobody’s Talking About AI crawlers can’t interact with JavaScript the way search engines do. When […]
[Read More](/content/blog/prerender-otterlyai/ ""/index.html)
AI Search Experiences
Extract Prompts from Google Search Console – the Easy Way
Ever thought about your Google Search Console as a goldmine of prompt ideas?Yep, those weird, wonderful, and sometimes painfully specific search queries are basically people prompting Google … the world’s first generative engine. So why not use them for your prompts too? Here’s the idea:When you filter queries that start with words likehow, what, why, […]
[Read More](/content/blog/extract-prompts-gsc/ ""/index.html)
AI Search Experiences
Website Citations, Domain Categorization and On-Page Brand Analysis for Better Gap Analysis
Today, I’m happy to announce some exciting product updates that will make your life easier when analyzing the different website citations. Website citations are a crucial part of AI Search experiences these days. As marketing teams and brands, we want to optimize for more brand mentions on ChatGPT, but also for more website citations. Put […]
[Read More](/content/blog/website-citations-domain-categorization/ ""/index.html)
News
OtterlyAI and newsrooms announce tech partnership for optimized AI content and AI Search Analytics
Vienna, October 21 2025 – AI-powered search engines such as ChatGPT, Perplexity, and, in particular, Google AI Mode, which has recently been launched in Europe, are fundamentally changing users’ search behavior. Today, the two tech companies newsrooms and OtterlyAI announced their strategic partnership to offer companies and publishers AI search monitoring solutions for generative engine […]
[Read More](/content/blog/otterlyai-and-newsrooms-announce-tech-partnership-for-optimized-ai-content-and-ai-search-analytics/ ""/index.html)
AI Search Experiences
🕸️ The Future of Agentic Websites
1. The Human Web Is Evolving For 25 years, we’ve been designing the web for human eyes.Big photos. Fancy animations. That one video that autoplays just when you least expect it. We obsessed over how it looks. And it worked! The web became beautiful – a digital showroom for human attention. But here’s what’s changed: […]
[Read More](/content/blog/agentic-websites/ ""/index.html)
AI Search Experiences
AI Search Optimization: How to Get Found in a Bot-First World
Thomas Peham, CEO and Co-Founder of OtterlyAI, recently joined the AI Insiders podcast to unpack how generative AI is rewriting the rules of search, SEO, and brand discovery. His message was clear: If your brand isn’t showing up in AI-generated responses, you’re missing out on your future customers. Watch the full episode: In this session, […]
[Read More](/content/blog/ai-search-optimization-how-to-get-found-in-a-bot-first-world/ ""/index.html)
AI Search Experiences
ChatGPT Just Became a Storefront. Is Your Brand Ready to Sell Inside a Chat?
🛍️ From SEO to GEO to ACO: Selling Directly Inside ChatGPT Remember when getting your products on Amazon felt like the biggest leap in digital commerce? Now imagine your store isn’t just on a marketplace – it’s inside the AI assistant that millions of people chat with daily. Welcome to the age of ChatGPT Instant […]
[Read More](/content/blog/chatgpt-instant-buy/ ""/index.html)
News
Product News: Better Brand Reporting with OtterlyAI
We just launched something big inside OtterlyAI – and if you’re serious about AI search visibility, you’re going to want this. This is Thomas, CEO at OtterlyAI, and today I’m super excited to let you know that we just released updated Brand Reports within OtterlyAI allowing you to see Key Metrics at a glimpse and […]
[Read More](/content/blog/better-brand-reporting-otterlyai/ ""/index.html)
News
OtterlyAI Named Top-Rated Generative Engine Optimization (GEO) Tool in Germany
OtterlyAI Named Top-Rated Generative Engine Optimization (GEO) Tool in Germany, Cementing Leadership in Generative Engine Optimization October 1, 2025 | Vienna, Austria – OtterlyAI, the AI Search Monitoring and Optimization Platform trusted by 10,000+ Marketing professionals, today announced it has been recognized by OMR as both a Top Rated Generative Engine Optimization (GEO) Tool and […]
[Read More](/content/blog/otterlyai-named-top-rated-generative-engine-optimization-tool-in-germany/ ""/index.html)
AI Search Experiences
How often does ChatGPT trigger a Web Search? (2026 Data)
How frequently does ChatGPT initiate a Web Search? The short answer: OpenAI has not shared that information. ChatGPT Search is one of the most powerful features of ChatGPT. As marketers, we value it highly since it drives referral traffic to our websites. However, there is limited public data available about ChatGPT Search. Naturally, this leads […]
[Read More](/content/blog/how-often-does-chatgpt-trigger-a-web-search/ ""/index.html)
AI Search Experiences
AI Search Engines Love Press Releases – How We Boosted Our Brand Mentions on ChatGPT, Copilot, Gemini, and AI Overviews
In our AI Search Study conducted earlier this year, we demonstrated that media coverage and strong editorial content play a crucial role in being discovered and recommended on ChatGPT and other AI search platforms. These emerging AI search tools actively favor high-quality editorial material, frequently citing and referencing publisher websites of all sizes. Hence, PR […]
[Read More](/content/blog/ai-search-engines-love-press-releases/ ""/index.html)
AI Search Experiences
OtterlyAI Celebrates 10,000 Users, Cementing Role as Best AI Search Monitoring Tool for SEO Professionals
Vienna, Austria, Sept. 23, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the leading platform for monitoring brand visibility and content citations across AI-search and LLM-powered platforms, today announced that it has crossed 10,000 users on its Platform, further validating its position as the best AI Search Monitoring Tool for SEO Professionals. Since its founding, Otterly.AI has been committed to helping […]
[Read More](/content/blog/best-ai-search-monitoring-tool-for-seo-professionals/ ""/index.html)
AI Search Experiences
GEO
How to Get Your Website Cited by AI – The 6-Step Playbook for Generative Engine Optimization (GEO)
Hi there, This is Thomas, CEO at OtterlyAI. Over the last months, I’ve onboarded dozens of marketing teams to OtterlyAI and AI Search Optimization / Generative Engine Optimization. In this article, I summarized all the GEO (Generative Engine Optimization) activities that truly matter. These are proven tactics and efforts I have either tested first-hand, seen […]
[Read More](/content/blog/how-to-get-cited-ai-search/ ""/index.html)
AI Search Experiences
The Most Popular AI Search Engines & LLMs in Asia (APAC) in 2026 (Top 15 Economies)
AI chat and “answer engines” have exploded across the world and also across Asia–Pacific. Below is a concise, country-by-country view of which consumer AI search engines and chatbots are most used today- mixing global and local players – across the top 15 APAC economies by GDP (China, Japan, India, South Korea, Australia, Indonesia, Taiwan, Thailand, […]
[Read More](/content/blog/ai-search-engines-apac/ ""/index.html)
AI Search Experiences
What Is llms.txt? Should You Care?
In the shifting landscape of AI-powered search, you’ll occasionally hear a notion like: “Just publish your llms.txt and the AI systems will favor your site.” That’s an overpromise. But that doesn’t mean the idea is worthless. Let’s explore what llms.txt really is, how llms-full.txt complements it, when it might help you – and when it’s […]
[Read More](/content/blog/what-is-llms-txt/ ""/index.html)
AI Search Experiences
Can AI search bots crawl my website? Here’s why it’s important and how to check.
Is your website accessible to AI search bots? Here’s how to check and why it’s important. Let’s break it down. Your website might feature the most valuable and authoritative content in your industry. Yet, it could still be overlooked and fail to get cited or referenced by AI Search Engines like ChatGPT – and you […]
[Read More](/content/blog/can-ai-search-bots-crawl-my-website/ ""/index.html)
AI Search Experiences
The Ultimate Guide to Prompt Research: 17 Ways to Find Prompts for ChatGPT & AI Search
This question has been living rent-free in my head for months: Every marketing team I’ve spoken to recently is asking some variation of this. And honestly, it makes sense. “How do we know what prompts our customers are using on ChatGPT?” or “Which prompts matter most to our ICP (Ideal Customer Profile) right now?” It’s […]
[Read More](/content/blog/how-to-find-chatgpt-prompts-your-customers-use/ ""/index.html)
AI Search Experiences
Introducing GEO Auditing Tool for Generative Engine Optimization – Explained in 3 Minutes
Today, I’m thrilled to share details about our latest product update: GEO Audit. Previously, the GEO Auditing tool has been instrumental in uncovering blind spots and providing actionable insights to improve your brand and website performance. Now, we’re excited to introduce the all-new GEO Audit. This article covers everything you need to know about how […]
[Read More](/content/blog/generative-engine-optimization-audit/ ""/index.html)
AI Search Experiences
Introducing Support for Google AI Mode, Gemini & Copilot
OtterlyAI Now Supports Google AI Mode, Copilot & Gemini: Complete AI Search Visibility Across Six Platforms The AI search evolution isn’t coming – it’s here. And if you’re not monitoring your brand across all AI platforms, you’re already behind. While traditional SEO professionals debate the future of search engine optimization, a seismic shift is happening […]
[Read More](/content/blog/ai-mode-copilot-gemini/ ""/index.html)
AI Search Experiences
How to Find Real Prompts in Google Search Console (and Analyze Them in OtterlyAI)
I love Google Search Console. It’s hands down one of the best SEO tools ever made – because the data and insights come directly from Google itself. And now that Google Search Console (GSC) also tracks queries from AI Overviews and AI Mode, we all have access to real prompts that real users type into […]
[Read More](/content/blog/analyze-real-prompts-google-search-console/ ""/index.html)
AI Search Experiences
Introducing OtterlyAI 2.0 – The Easiest Way to Rank #1 on ChatGPT
Monitor, analyze, and outrank your competitors on AI Search Engines — automatically. Hi everyone!I’m Thomas, CEO and co-founder at OtterlyAI. Today, I’m thrilled (and honestly a little giddy) to share our biggest leap forward yet: OtterlyAI 2.0 is here. If you’re a marketer or SEO manager, you know the game is changing fast: AI search […]
[Read More](/content/blog/introducing-otterlyai-2-0-the-easiest-way-to-rank-1-on-chatgpt/ ""/index.html)
AI knowhow
AI Search Experiences
SEO
AI is eating your ads. What GEO can do about it.
Remember when SEO was just about stuffing keywords into your content? Those were simpler times, my friend. Link to the presentation. I’ve been watching the digital marketing world get turned upside down, and honestly? It’s both terrifying and fascinating. If you’re a marketer, business owner, or anyone who depends on Google traffic to pay the […]
[Read More](/content/blog/ai-is-eating-your-ads-what-geo-can-do-about-it/ ""/index.html)
AI Search Experiences
How Bacula Enterprise Won the AI Search Battle for HPC Backup: A GEO Case Study
Bacula Enterprise has achieved #1 ranking in ChatGPT responses for “best HPC backup software” by using its strategic Generative Engine Optimization. This case study shows how a specialized B2B technology company can use structured content, semantic authority building, and AI prompt monitoring to dominate a narrow range of AI-powered search results. Introduction The digital marketing […]
[Read More](/content/blog/bacula-enterprise-geo-case-study/ ""/index.html)
AI Search Experiences
Why LLM Monitoring Isn’t Actionable
Yes, you read that right. Large Language Model (LLM) Monitoring isn’t actionable, and LLM Optimization (LLMO or LLM SEO) isn’t a real thing. Hi, I’m Thomas, CEO and Co-Founder of OtterlyAI. Today, I want to address a topic that’s been on my mind for some time now. Bear with me – my goal here is […]
[Read More](/content/blog/why-llm-monitoring-isnt-actionable/ ""/index.html)
AI Search Experiences
Google AI Mode Set to Become the Default Search Engine + Our Initial Test
On May 20, 2025, Google unveiled AI Mode to the public, making it accessible to all U.S. users through Google Search Labs. They also announced that the features showcased at Google I/O would roll out nationwide in the weeks ahead. Why is this such a pivotal moment for Search, and how is it reshaping Search […]
[Read More](/content/blog/ai-mode-gemini-ai-overviews/ ""/index.html)
AI Search Experiences
UI vs API: Why are the results from the API different from the UI in Perplexity and ChatGPT?
The AI responses you encounter on platforms like ChatGPT.com or Perplexity.ai—including features like web citations—may not perfectly align with the results produced by the corresponding API. This article explains the key differences and what they mean for anyone tracking AI search outputs. API vs UI text output on ChatGPT & Perplexity In February 2025, ChatGPT […]
[Read More](/content/blog/ui-api-chatgpt-perplexity/ ""/index.html)
AI Search Experiences
Why does ChatGPT provide different answers to the same question?
Why does ChatGPT give different answers even when I ask the same question multiple times? ChatGPT can offer varying answers to the same question because it’s designed to be both creative and adaptable in its replies. Even with an identical prompt, the model doesn’t always generate responses in exactly the same way. This flexibility is […]
[Read More](/content/blog/why-does-chatgpt-provide-different-answers-to-the-same-question/ ""/index.html)
AI Search Experiences
Intent Volume & Relevancy Score Explained: How Intent Volume for ChatGPT works inside OtterlyAI
“How can I see the search volume for ChatGPT queries?”“How can I view the queries people are using on ChatGPT?” At OtterlyAI, we’ve welcomed over 3,000 marketing professionals and SEO experts to our platform, and this is one of the most common questions we hear. Marketing teams are eager to evaluate how relevant certain search […]
[Read More](/content/blog/intent-volume/ ""/index.html)
AI Search Experiences
The State of German ChatGPT – The Most Visible German Websites on ChatGPT
There’s no question: ChatGPT is reshaping how people search, discover, and decide. What started as a curiosity is now a fully-fledged AI search engine, integrated into the daily habits of millions — especially after the February 2024 update that introduced native search to all users. At OtterlyAI, we built our platform to help marketing teams […]
[Read More](/content/blog/german-websites-chatgpt/ ""/index.html)
AI Search Experiences
How To Rank in AI Overviews: How to Get Your Brand Mentioned, Not Missed
Why AI Overviews are stealing your search traffic—and how to get your brand back in the conversation. Something strange is happening in your analytics dashboard. Traffic from organic search is dipping. Your top-ranking blog posts? They’re suddenly underperforming. Conversions from SEO are less predictable, and the playbook that worked for years now feels… off. If […]
[Read More](/content/blog/how-to-rank-in-ai-overviews/ ""/index.html)
AI Search Experiences
The State of AI Search in 2025: What Every SEO and Marketing Pro Needs to Know
If it feels like the search landscape is shifting beneath your feet… you’re not wrong. With Google’s AI Overviews, Perplexity, and ChatGPT Search now powering answers for millions of users, marketers are facing a brave new world of organic visibility. Ranking #1 in classic blue links? That’s so 2022. To help brands navigate this transformation, […]
[Read More](/content/blog/ai-search-study-2025/ ""/index.html)
AI Search Experiences
News
Introducing the Agency Partner Program: Let’s Win the Future of AI Search—Together
We’re thrilled to announce something that’s been brewing behind the scenes for a while now: the launch of the Otterly Agency Partner Program! As AI Search transforms how people find, create, and connect with content, marketing agencies face a big question: evolve—or get left behind. At OtterlyAI, we’ve seen firsthand how generative engine optimization (GEO) […]
[Read More](/content/blog/geo-agency-partners/ ""/index.html)
AI Search Experiences
What Search Prompts Should You Track on ChatGPT
One question we hear often is: How do I choose the right prompts to monitor in AI Search? This comes up a lot, and it’s no surprise. User behavior is evolving. More people are shifting from Google to ChatGPT for their research, and instead of relying on keywords, they’re using prompts. Some prompts are incredibly […]
[Read More](/content/blog/prompts-tracking-research-chatgpt/ ""/index.html)
More posts