AI Search Monitoring Tool Features | OtterlyAI Platform
900M
Weekly Active Users
on ChatGPT
65%
of all Searches Result in Zero-Click.
The traditional Website Funnel is broken.
6x
Higher conversion rate on AI Search
than traditional Search
What OtterlyAI does
OtterlyAI is an award-winning AI search analytics tool that shows you where your brand shows up in AI Search and gets your website cited as the source. Free trial, no credit card required. Used by 30,000+ marketing professionals worldwide. Pricing starts at $29/month.
Great AI Engine Coverage
Tracks all 7 major AI search engines.
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude.
Optimization per Market
Monitors 65+ countries and languages
See how your brand performs market by market, not as one global number that hides where you're invisible.
Citation & Brand Tracking
Tracks every citation, and brand mentions.
Every domain and URL cited in AI answers, checked daily, with link-position changes over time. Plus: Brand Mention & Visibility tracking.
AI Search Optimization
Tells you what to fix.
Crawlability checks, content audits, and prioritized GEO recommendations — so you move from measuring visibility to improving it.
OtterlyAI is the Content Intelligence Platform for AI Search
From research to monitoring to optimization - OtterlyAI connects the dots between your
content and your brand AI Visibility.
AI Prompt Research
Uncover prompts, topics, and intent patterns that drive AI-generated answers in your category.
AI Search Analytics
Monitor how your brand & website appears (or disappears) across every major AI search engine. No more blind spots.
Content Audit
Know why AI skips your content — and fix it. Crawlability checks, Content Audit & Prediction, and Content Briefs that turn invisible pages into AI sources.
GEO Optimization
Optimize once. Get cited everywhere. Smart recommendations make your content the answer AI engines actually give.
Multi-Al Search Engine Coverage
ChatGPT. Gemini. Perplexity. Copilot. AI Overviews. AI Mode. We track them all - and we're just getting started.
Here's What You Need to Win in AI Search. With OtterlyAI.
From research to monitoring to optimization - OtterlyAI connects the dots between your
content and your brand AI Visibility.
AI Prompt Research \ Find the search prompts your audience is asking on ChatGPT, AI Mode, and Google - and make sure your brand is the answer. AI Search Analytics \ You can't fix what you can't see. Get full visibility into the AI search landscape around your brand. Content Audit \ Your content exists. AI just doesn't cite it. Let's change that. GEO Optimization \ Move from monitoring your AI visibility to actively improving it - at scale.
See Exactly Which Citations Drive Your Visibility
Not all citations are equal. OtterlyAI shows you which sources, pages, and domains AI search engines
actually reference - so you know where to focus.
Find out what AI says about your brand.
See how you perform on the most important AI Search Engines.
Better Content in, more Brand out.
OtterlyAI gives you all the GEO features your brand needs to win on AI Search
AI Prompt Research
Run some prompt research and identify relevant search prompts in your industry. Based on your keywords, a brand name or a URL, we find prompts that your users might use on ChatGPT and AI Search.
AI Search Analytics
Track your brand and website visibility across every major AI search engine. Know when you're mentioned, when you're not, and how you stack up against competitors.
Competitive Benchmarking
Automatically benchmark your brand with Brand Report. Keep track of key KPIs - such as brand mentions, brand coverage or domain citations. See who performs best: You or your competitors.
Brand Sentiment Analysis
Are you recommended enthusiastically, mentioned with caveats, or dismissed outright? Find out with the brand sentiment analysis by OtterlyAI.
Domain Citation Tracking
Automatically track all domains and their URL citations on AI search experiences. OtterlyAI tracks all links weekly, and monitors link position changes over time.
Brand Visibility Index
OtterlyAI helps you understand how visible certain brands are in your industry across ChatGPT and AI Search Engines. Automatically keep track of key changes over time.
Crawlability Checker
Is your website even accessible and crawlable by AI bots and crawlers? With the Crawlability Checker you can audit any website - be it your own, those of your clients or competitors.
Content Audit
Run a Content Audit and understand how to improve any web page and its content. The Content Audit looks at various structured data and AI readiness factors and gives you specific improvements.
Recommendations
Recommendations analyzes your brand report data - your cited websites, successful competitors, mentioned brands - and gives you specific, actionable suggestions for what to do next.
ChatGPT Ads & Shopping Tracking
Track and analyze ads and shopping card appearances on ChatGPT. See if your competitor's products are being advertised and shown or yours.
Google AI Overviews Ad Tracking
See if Google AI Overviews inserts your Google Ads or those of your competitors. Learn how Ad placements affect Google AI Overviews organic content.
Workspace Management
Workspaces lets you manage multiple brands and clients inside one OtterlyAI subscription. Each Workspace gets its own team members, brand reports, prompts, and GEO Audits - so clients only see their relevant data.
Detailed Reports & Exports
Analyze and export all prompt and citation data. With .CSV exports you can create custom reports for your key stakeholders or process the data further. Easily combine AI search data with other marketing channels.
Multi-Country Tracking
OtterlyAI provides best-in-class multi-country AI monitoring, supporting more than 65+ countries and languages. It's easy to understand how you perform in each market.
Google Looker Studio Connector
The OtterlyAI Looker Studio connector lets you pull your AI search visibility data directly into Google Looker Studio. Build custom dashboards, and create automated reports.
MCP
The OtterlyAI MCP server exposes your brand reports, prompts, citations, recommendations, and audit checks as MCP tools so your assistant can answer questions about your AI search visibility directly.
API
The OtterlyAI Public API lets you programmatically access brand reports, prompts, citations, and workspace data from the OtterlyAI platform.
Agent Analytics (early access)
Analyze which AI crawlers engage with your website content. Agent Analytics is currently in closed beta. Get in touch if you're interested.
Get in touch for early access.
Query Fan out Tool
Enter any prompt and see the full range of queries that AI search engines may generate from it - including related questions, implicit intents, comparative queries, and more. Supported across ChatGPT, Google AI Mode, and Google AI Overviews.
"OtterlyAI is the first AI search platform that gave us a clear view of the competitive GEO landscape - and the data to build a strategy around it. The tracking is accurate, the UX is intuitive, and the support is exceptional."
Roland Rausch
Global Head of CX Strategy & Capabilities at BAT
Built for teams that care about visibility.
From research to monitoring to optimization - OtterlyAI
connects the dots between your content and your brand AI Visibility.
Marketing Teams
Increase brand visibility and drive pipeline
SEO Teams
Track AI Visibility alongside traditional rankings
Agencies
Deliver AI Visibility reports that wow clients.
Enterprises
Build authority and get found in AI.
AI Search isn’t rocket-science. Other marketers have done it before.
How Bacula Won the AI Search Battle
Bacula Enterprise has achieved #1 ranking in ChatGPT responses for “best HPC backup software” by using its strategic Generative Engine Optimization
How Instant Built GEO from Zero
Starting with no AI search tracking, Instant Commerce used OtterlyAI to identify winning content angles and turn AI Search into a repeatable growth channel.
Start optimizing for AI Search. It's Otterly Awesome.
For ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, and Copilot. All in one place.
Ask AI about us